Case Study

Langside Avenue

01

In a Nutshell…

House for sale

40k over market value

A record sale price for Langside

Sold in 7 days

Another delighted seller!

Seller Quote

We have been absolutely delighted with the service that we have received from Bill, Craig and the team at Central. Throughout the whole sales process they kept us well informed of what was happening and the next steps. The marketing package that they put together for our property was outstanding and we believe what they do sets the benchmark against which all other agents need to be assessed against. We are sure that the quality of the material developed to show our property was one of the key factors in a very high footfall over the first weekend and ultimately a sale after only 6 days on the market. We have and would recommend them to anyone who is considering selling their property!

Barry Dickson

Langside Home Seller
02

The Property

Beautiful, expansive four bedroom mansion tenement flat in Langside, Glasgow. Parkviews, corner aspect bay window, basement, wonderful kitchen, original cornicing. Oneof the finest examples in Glasgow.

03

Back Story

We approached the sellers after hearing of their desire to sell. They had not heard of Central Estate Agents so our initial job was building confidence.

The point was simple. Our marketing and sales negotiation skills are the higheststandard in the country. That quality would translate to a faster sale at a higher price. More to the point, we could prove it. A steadily growing catalogue of wonderfulsuccesses for clients was highlighted. Our existing properties demonstrated anunmatched standard of presentation.

04

What We Did

  • 3D virtual tour;
  • Magazine quality photography;
  • Video tour;
  • Expertly handled sales negotiation;
  • Reflective for sale board;
  • Stunning double page spread brochureInnovative aerial video;
  • Focus on local highlights.

No other agent produces work to our standard. Our techniques, attention to detail andinnovation are unique. We were the first, and remain the only, agent to produce true 3Dvirtual tours, reflective for sale boards and aerial tours. All of this captivates buyers,grabs attention and builds desirability. Central recognise the emotive side of homebuying. We lay foundations for a deep connection between buyer and the potential newhome. One that directly translates to increased sales values.

05

Visual Story Telling

Balance. That’s the key. Documenting a space but doing so in a visually captivating way. Be it through still images, video or the newest 3D techniques. They are all tools withwhich attention is grabbed and desire built.

Our seller’s preparation was excellent. Immaculately clean, some props, clutter free butnot too staged. A composition carefully chosen to show key features of the space whileproducing a homes magazine quality image.

More is less. Showing only part of the space gives the viewer everything they need toknow. No need to see the American fridge. No need to show an entire dining table. Atouch of additional flash lighting and we have a wonderfully welcoming space that invitesbuyers to see more.

06

Detail

Every lead needs a supporting act. No mater how good a room image, there’s often detail that can build a stronger buyer connection. What can be seen from the kitchen window? Cooking for a large family with ease. Period ceiling detail.

Central have a deep understanding of the buyer mindset and the experience to execute astrategy that positions your property ahead of the competition.

Numbers

3,100

Views in 7 days

1,100

Views in one day!

16

Viewings in 48 hours!

Highest

Detailed views of any agent in Glasgow

08

How we did it

  1. Building confidence with seller that we could expertly handle the sale
  2. Production of very best marketing material available
  3. Regular seller updates. In this case, mostly every day.

09

The Central Difference

Our standard of pictures right out of the camera is excellent. However factors like the weather, parked cars, temporarily signs etc. all detract from the experience.  Well, that’s true for a normal agent.

 

Use the arrows to show the before & after images we produced.

10

Seller Thoughts

We have been absolutely delighted with the service that we have received from Bill, Craig and the team at Central.  Throughout the whole sales process they kept us well informed of what was happening and the next steps.  The marketing package that they put together for our property was outstanding and we believe what they do sets the benchmark against which all other agents need to be assessed against.  We are sure that the quality of the material developed to show our property was one of the key factors in a very high footfall over the first weekend and ultimately a sale after only 6 days on the market.  We have and would recommend them to anyone who is considering selling their property!

Your Home Deserves The Best

contact us today to discuss your home sale